Check out this brand recognition experiment.
Basically, you type in the first word or phrase that you associate with a particular logo .
Besides the words I was associating with each brand, I found it interesting to see what others were saying. The first example I looked at were the differences between Coke and Pepsi.
To me, it seemed like there was more negative associations with Pepsi than Coke. In addition, more people were associating Pepsi with Coke words and phrases than people were associating Coke with Pepsi words and phrases.
Send over any other interesting comparisons.
May 14, 2008 at 6:36 am
interesting… i found most of my words to be nouns rather than adjectives. I was putting what the product actually was (water, toothpaste, rum) rather than descriptions (fresh, minty, drunk). But those were the first words that came to mind.