Lube The Mind

Here are some great pictures taken by Chris Jordan of New Orleans post Katrina. He has another gallery of images of American Mass Consumption that’s equally as visually stunning.

Check out this brand recognition experiment.

Basically, you type in the first word or phrase that you associate with a particular logo .

Besides the words I was associating with each brand, I found it interesting to see what others were saying. The first example I looked at were the differences between Coke and Pepsi.

To me, it seemed like there was more negative associations with Pepsi than Coke. In addition, more people were associating Pepsi with Coke words and phrases than people were associating Coke with Pepsi words and phrases.

Send over any other interesting comparisons.

And the design is cool. Link Love

In a move that I’m sure happens on a daily basis in the States, an Australian man gets a $750 fine for doing the right thing. I mean seriosuly, what if the beer fell and shattered? Then what?

Beer Restrained, Child Not

Editors note: Every now and then at Lube, we like to get have a post that doesn’t deal with poop or something of like nature, so….

Thursday, in North Eastern Ohio, 86 Papa John’s Pizza stores decided to sell 23-cent pizzas as a truce after they agreed to offer a franchise in Washington D.C. t-shirts calling LeBron James a “CRYBABY.” This was in response to the Cleveland Cavaliers star complaining about hard fouls during a NBA playoff series that was with the Washington Wizards (Which Cleveland won, of course).

The idea of the 23-cent pizza was a way to make up with the Cleveland area fans and honor James by selling pizza for the same price as LaBron’s jersey number, 23. Papa John’s planned on selling more the 75,000 pizzas.

The promotion had crowds standing for hours in extremely long lines waiting, hours reportedly, for the 23-cent pepperoni pizza. While everything went off without a lot of pandemonium, there were scores of complaints about the wait and line cutting.

The good that came out of this promotion is that all the money went to the LeBron James Family Foundation.

What are your thoughts?

Do you think this was a good idea?
Do you think Papa John’s saved face or were people just taking advantage of a deal?
In your opinion, will this charade have any long effect for Papa John’s?
Was this just another marketing gimmick based on controversy?

In my humble opinion, and in true Lube fashion, Papa John’s can suck my balls.
Stay Classy.

In 1986, Mkele Mbembe was on holiday in Kenya after graduating from Northwestern University.

On a hike through the bush, he came across a young bull elephant standing with one leg raised in the air. The elephant seemed distressed, so Mbembe approached it very carefully.

He got down on one knee and inspected the elephant’s foot and found a large piece of wood deeply embedded in it.

As carefully and as gently as he could, Mbembe worked the wood out with his hunting knife, after which the elephant gingerly put down its foot.

The elephant turned to face the man, and with a rather curious look on its face, stared at him for several tense moments.

Mbembe stood frozen, thinking of nothing else but being trampled. Eventually the elephant trumpeted loudly, turned, and walked away.

Mbembe never forgot that elephant or the events of that day.

Twenty years later, Mbembe was walking through the Chicago Zoo with his teenaged son.

As they approached the elephant enclosure, one of the creatures turned and walked over to near where Mbembe and his son Tapu were standing.

The large bull elephant stared at Mbembe, lifted its front foot off the ground, then put it down. The elephant did that several times then trumpeted loudly, all the while staring at the man.

Remembering the encounter in 1986, Mbembe couldn’t help wondering if this was the same elephant.

Mbembe summoned up his courage, climbed over the railing and made his way into the enclosure. He walked right up to the elephant and stared back in wonder. The elephant trumpeted again, wrapped its trunk around one of Mbembe’ s legs and slammed him against the railing, killing him instantly .

Probably wasn’t the same elephant.